A New Year’s Letter from Jacob

jakubYesterday I realized that this New Year’s Eve is Mana’s 4th. It’s crazy to think that the time has flown by so fast. When it occurred to me, I started to relive everything we’ve done so far. Like most good things, it’s been challenging, yet rewarding.

Mana (1, 2014) When our company was nearly 1 year old, our office was only 100 m2. It was our first hired space, but it felt like the Four Seasons. Day and night, we did everything we could to keep ourselves focused. We were all cover by the powder looking like a snowmen. Elon Musk got it right when he compared starting a company to chewing glass and staring into the abyss. In other words: it’s possible, but not without a fight. We didn’t recognize it at the time, but we now refer to December 2014 as that December.”

Mana (2, 2015) In our second year, we had to start walking before we could even crawl. Logistics and production were a hell for us because we were unable to respond appropriately to the huge fluctuations in demand. Claims in all departments increased dramatically, and we had to start building a more resilient business structure. We jumped one hurdle after another until we finally adapted our production and logistics, bought the right machines and began making all the necessary packaging and accessories. In March 2015, we released the first update to our Mark 1 powder – an official departure from our “beta” version.  3 months later, we released an update to our Mark 2 powder, which we are still very proud of today. This was a milestone for us given that we were such a small company. We also upgraded our production line, and increased our output 10-times. And if that wasn’t enough, we announced our efforts towards the release of Mana in the form of a ready-made drink, which we decided to call SuperMana.

Mana (3, 2016) We continued our efforts in the next year, but the question remained: “how in the world are we going to make this into a ready-made drink?” We began to realise that we had been a little naive, and that it wouldn’t be as easy as we had imagined. We racked our brains for another 10 months before we finally figured it out. No one before us had made such a product in Europe, so nobody had any experience to draw from.  However, with a little determination, we were at last able to manufacture and sell our new innovation. That same year, we also updated our Mark 3 powder with several innovations we achieved while developing the drink. Another big step forward was our improved customer support, whose hours we expanded from 8 am to 8 pm daily.

Mana (4, 2017) 2017 has been characterized by maintenance and optimization of all our wild processes, as well as preparation for global expansion, which we are currently lauching at full throttle. We started by establishing a new corporation: Heaven Labs DACH GmbH. After about 4 months of localization – and with the support of a local team headed by Bitcoin king Ricardo Ferrer Rivero  – this company is now starting the sale in Germany, Austria and Switzerland. This was a huge lesson for us on how to merge 2 companies to the benefit of each. We estimate that in the worst-case scenario, our DACH operations will be larger than our entire company is now within the next 6 months. Among other things, we released an amazing update to our Mark 4 powder just a few weeks ago.

We also have our foot in the door to the US market, where we have already laid the administrative groundwork, and are set to begin production in 1Q 2018. This is a great unknown for us, but we are driven to grow into a truly global brand with excellent products. However, we are aware that building a global team is not a game, and approach the matter in a sensitive and respectful way. We are extremely grateful that those around us share our views and beliefs, and that we have the opportunity to implement them together. We certainly appreciate your support!

In the new year, we will be launching a campaign that our whole team has been working on for over three months. We hope you’ll enjoy it just as much as we do, and can’t wait to hear what you think. Moreover, we’re already cooking up our next bag of goodies. In fact, our products are undergoing such a major change, that food will never be the same again.  Thanks for changing with us, and keep your eyes peeled!

So to all our families, friends, fans, customers, partners, competitors and the Mana team – may your new year be full of joy, happiness and new and exciting challenges, just like ours!

— Jacob

Mana is Amazon’s Choice

fb-amazonArtboard 6Until recently, Mana was only available through our website. Now, however, it can be purchased through Amazon in Germany and England. This will ensure faster delivery and greater credibility with our foreign customers.

Getting Amazon to distribute food products is a lengthy and complicated process. This was especially true for us, since Mana is a new type of product whose sales category has not yet been fully defined. Many companies hire special agencies to get their products on Amazon, but we were able to do it ourselves. And though it wasn’t easy, we think it’ll be worth it. We are also proud to say that Mana is currently distinguished as an Amazon Choice product, i.e. the best product in the Health section, a distinction awarded on the basis of sales. Yet most important for us is the fact that Amazon brings us one step closer to our customers, and increases the availability of our products throughout Europe.

Mana is currently on offer in Germany and England, where it can be delivered to customers within only 2 days. It can also be delivered to 24 other European markets from the same distribution centers. We are currently negotiating the distribution of Mana from other centers in Italy, France and Spain, but we still have a long road ahead.

New Mana | Mark 4 is here!


So here it comes, the upgrade we’ve been working on for so long. The improvements we’ve made mainly concern the essence of the product rather than surface-level details. Thanks to more in-depth laboratory analyses and clinical studies, we now know more about our product than ever before. It’s science that makes MANA posssible, and drives us to push our own boundaries. Enter our new and improved Mana Mark 4. On sale today.

More vitamins and trace minerals

For Mana Mark 4 we have optimised the quantities of B-complex vitamins. These vitamins are important for improved energy metabolism, brain power, nervous system activity, immune system function, reducing fatigue and exhaustion, and many other cell functions and processes. In all, we have increased the amounts of thiamine, niacin, pantothenic acid and biotin. We have doubled the amount vitamin B12 and vitamin B9. Together these vitamins contribute to the normal metabolism of homocysteine. We have also increased the amount of iodine and zinc in the formulation. These minerals contribute to normal thyroid activity and fertility, among other things. And not forgetting vitamin C, which we have increased by 25 %.

Complex range of amino acids

The source of amino acids in Mana is a combination of soy and oat protein. Laboratory analysis shows that Mana contains sufficient non-essential and essential amino acids to meet daily protein requirements. A day’s worth of Mana Mark 4 includes 101 g of protein. The different amino acids and their quantities are now shown on the nutritional information label. The amino acids that we get from consuming protein are essential for the growth and repair of the body’s tissues. They play a role in the transport of substances around the body and are necessary for the synthesis of many hormones.

A diverse and rich spectrum of fatty acids

By using an excellent new source of high-quality vegetable oils, we have achieved an impressive comprehensive fatty acid profile. This includes the traditional DHA and EPA fatty acids, which contribute to normal heart function. The unsaturated fatty alpha-linolenic acid in Mana contributes, for example, to maintaining normal blood cholesterol levels. It’s worth noting that the formulation now contains 2.5 g of asclepic acid which is an essential component of cardiac lipids, and 200 mg of nervonic and lignoceric acids, essential for building nerve tissue. The ratio of omega-3 to omega-6 fatty acids at 1:2 is excellent for human consumption.

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