JOB TITLE: DIGITAL AND SOCIAL MEDIA SPECIALIST
IMMEDIATE MANAGER: Brand Manager
DIRECT REPORTS: none
LOCATION: National (Cz/Sk based in Prague)
Schedule: Full Time
Purpose of this job (or Department Overview)
The Digital Specialist is responsible for developing and implementing the right digital strategy to reach and engage the local consumer, whilst establishing a close relationship with endemic digital media and opinion leaders. One key priority of the job is to operate, lead and activate Local Page www.mojemana.cz. The Digital Specialist creates engagement for Mana channels on third party platforms, especially the Mana’s Facebook and Instagram Page. He/she focuses on the content creation and distribution – i.e. managing a content calendar, posting on social, and monitoring analytics. Specialist is responsible for being the brand on social media.The other key area of responsibility is supporting all digital initiatives in the country, ensuring only the right concepts are developed and implementation is always done with excellence.
The Digital Specialist develops and delivers the country’s digital business plan and acts as entrepreneur in the field of digital, always seeking for executional excellence and best practices that will strengthen the Mana brand.
Develops and delivers a yearly national digital program/business plan in line with local business plan priorities and sets clear targets to evaluate the success of digital marketing activities.
Constantly identifies, analyzes and aligns the latest digital media trends and emerging technologies, seeking out new opportunities and applying them to own strategy, followed by its execution.
Constantly creates innovative ways to reach and engage consumers digitally.
Leads and secures that the following digital media activities on the local market are worked with excellence and also prioritizes a proper analysis of everything we do to further develop and fine-tune digital strategy for the market:
Manages the local digital budget and secures smart and efficient funds allocation to optimize expenditure.
University degree in Marketing, Communications, Computer Engineering and/or a related discipline
Fluent in written and spoken Czech and English
Heaven Labs, the maker of Mana, is a one of the first companies creating food technology that produce healthy, functional foods that are good for the body and the planet earth. In 2014, Founder and CEO Jakub Krejcik developed the first iteration in his kitchen after recognizing the need for a simpler, more efficient food source. Mana uses science and technology to solve the challenges plaguing the current food system and work toward its mission of providing access to quality nutrition to people across the globe. Simply, Mana is the food for a better life.
Heaven Labs believes in managing the Company and the product by never being complacent and staying on the cutting edge of food technology and nutrition. Working at Heaven Labs you'll have a platform to build cool things that positively affect the world with fun and dedicated people. You’ll be able to help grow our small creative team and contribute your ideas to build this exciting brand and change the way people think about food. Heaven Labs is headquartered in Prague, CZ.