From the very beginning, all parts of the production and distribution were carried out in the form of manufactory. Nowadays, we cooperate with companies with specialization for different parts of the production process. Mixing is done in our factory and customized packaging fullfilled on a mass-production lines.
Delivery. We started the marketing later, because it represents only the third step in our business plan. Priorities of MANA strategy are from the very beginning as follows:
1) To produce a damn good product
2) To deliver a damn good product
Current situation update: Due to the rapid increase in number of orders we’re not able to ship enough products. For the last 3 months demand has grown over 180%, so it has greatly exceeded our original production schedule. It happened for the first time that we have no supplies to deliver even to our regular customers. In past few weeks we established many restrictions to avoid complete sellout, but that did not help. On the contrary every new restriction led to a further increase of the number of the orders.
At this moment we are producing new supplies. The incoming orders will be sent in order as of their acceptance. We want to ensure you that the production proceeds in two shifts. In order to catch up on this gap, we are working 16 hours a day including the weekends.
On September 24th we start with shipping again. The orders of the regular customers will be processed in preference and directly after that the orders of our new customers. The orders will be send in order of their acceptance. At the moment our team works at 100% to manage to adapt logistically and reset to a mode when each order will be shipped in 24 hours.
Master Plan. This year we are about to introduce two new products. One of them is a drink that we have already announced. At this moment we are in the phase of reproduction packaging and the first production test. For now, we plan to start selling this product at the end of 3Q 2016. The second product was partly evolved by a happy coincidence and now we are already in the phase of preparation. Launch of the product with code-name “B” is scheduled for the turn in the 1-2Q 2017.
We’re therefore going to produce 3 SKUs, which will be from a logistical point of view three times more difficult. Nonetheless we feel ready for it. In September we are moving into a new production hall with 1,000 square meters capacity. In connection with the new place we are working on an upgrade of our production line, which we want to completely robotize into an automatic mode. Our investment into robotics, automatization and complete reconstruction of the hall will cost approximately 100k euros this year.
Thanks to that we will be able to produce simultaneously a powder, a drink and product “B” on a global scale, especially because we plan to produce the drink in the US in the 2Q 2017 . Now we are at the stage of setting up a company and selecting a product packaging supplier in the US. Of course mixing of the powder will be kept in CZ.
Thanks to all for your support and understanding. I am sorry that I have recently not written much, but honestly, I have 5 unfinished similar blogs, so I am very happy that I have finally posted this one :-). Jakub